Mulger Body Experience

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In celebrations of the 30th anniversary of Mugler’s iconic scent Angel, random.studio created a pop-up that blends fragrance and fashion at the Cornershop in London’s Selfridges. Amplifying Mugler’s signature emphasis on volume and proportions, the pop-up is made up of giant fragments of a woman’s body that break up the space into a variety of retail experiences.


Seen from the street, the sculptural installation forms an abstract side view of a woman elegantly reclining. The curves, crevices and folds of the body are rendered in a reflective material that mirrors the viewer’s gaze, throwing back a distorted image – a nod to Mugler’s sense of humour and seduction.

                           

Inside the Cornershop, visitors are invited on a journey through the body which slowly reveals itself, its interior forming shell-like structures coated in the signature Mugler blue. The leg houses the fragrance collection, unfolding around a drop-like refill fountain that allows customers to have their perfume bottles refilled before exploring the torso which cocoons a selection of pieces and a fitting room.