Random Studio
Creative lead: Morgan
Designer: Lucas de Ruiter, Chloe Couasnon , Jeremy Faivre, Charles Breton
Producer: Racheal Short
Creative lead: Morgan
Designer: Lucas de Ruiter, Chloe Couasnon , Jeremy Faivre, Charles Breton
Producer: Racheal Short
A Pop-up Environment for Asics at Paris Fashion Week.
This self-guided experience is designed to feel the comfort—in an immersive journey through movement and play that leaves visitors feeling re-energised, uplifted, and ready to step back into Fashion Week. It reflects the peace of mind that ASICS products bring to everyday life.
To guide visitors in experiencing comfort and finding energy, the journey through the maze unfolds in two phases blending movement and play.
Visitors first wonder through the maze to discover playful product displays where GEL accents contrast and serve as landmark inviting interaction and play. At the heart of the maze, a foam playground brought to life by light and sound mirrors the peak of energy, inviting to experience comfort and linger.