Random Studio
Creative lead: Morgan Maccari
Designer: Lucas de Ruiter, Clémence Frot, Jeremy Faivre,
Producer: Martina Bighignoli
Creative lead: Morgan Maccari
Designer: Lucas de Ruiter, Clémence Frot, Jeremy Faivre,
Producer: Martina Bighignoli
An immersive Nike x Jacquemus pop-up for Paris Fashion Week
In honour of the revival of Nike’s Moon Shoe, we created an immersive Nike x Jacquemus pop-up that invited visitors back in time to when the shoe was born. Running through Paris Fashion Week, Le Marais’ Nike store transformed into a nostalgic portal that merged a warm vintage 70s gym aesthetic with the refined elegance of a ballet studio, a nod to Jacquemus’ reimagining of the shoe.
In honour of the revival of Nike’s Moon Shoe, we created an immersive Nike x Jacquemus pop-up that invited visitors back in time to when the shoe was born. Running through Paris Fashion Week, Le Marais’ Nike store transformed into a nostalgic portal that merged a warm vintage 70s gym aesthetic with the refined elegance of a ballet studio, a nod to Jacquemus’ reimagining of the shoe.
As if stepping into a film set, the pop-up creates a rich narrative backdrop for the shoe’s two new colourways, bringing the product’s history to life through carefully-crafted design choices. In the windows a row of shoes, hung up like in a gym changing room, gestures to the activity that visitors can engage with inside.