Random Studio
Creative lead: Leon van Boxtel
Designer: Lucas de Ruiter
Producer: Lawrence Daykin
Creative lead: Leon van Boxtel
Designer: Lucas de Ruiter
Producer: Lawrence Daykin
Exhibition design for Fondazione Prada’s ‘Role Play’
In Fondazione Prada’s new exhibition 'Role Play', held at Osservatorio Milan and Prada Aoyama Tokyo, 11 international image-based artists bend and stretch the concept of identity. Embracing fluidity, the art works on view create a constellation of different perspectives, each with its own character. For both spaces we designed a space aimed to erase the influence of the building on the art work, drawing the individuality of each piece into sharp focus.
In Fondazione Prada’s new exhibition 'Role Play', held at Osservatorio Milan and Prada Aoyama Tokyo, 11 international image-based artists bend and stretch the concept of identity. Embracing fluidity, the art works on view create a constellation of different perspectives, each with its own character. For both spaces we designed a space aimed to erase the influence of the building on the art work, drawing the individuality of each piece into sharp focus.
Using minimal physical interventions, we transformed the space completely by submerging it in a sea of deep blue lighting. The rich tone of blue invites visitors on a disorienting, intense perceptual experience whilst also creating a homogeneous space that envelops the details of the building.