To highlight the new Galaxy Watch Collection, Chanel WFJ creates for the first time a Chanel Avatar. A social engaging campaign, alongside a digital experience on our platform and a face filter on Instagram.

To create an avatar without precedent, without ties to the history of Chanel, but still speaking to luxury, beauty and the voice of the new GALAXY campaign, exploring the themes of time, new realities and the future of avatars… to create a futuristic odyssey.