Random Studio
Creative lead: Morgan Maccari , Tiemen Rapati
Designer: Lucas de Ruiter, Frédérique Albert, Seb Price, Kyle Kobel, Ralph Kok
Producer: Racheal Short, Lawrence Daykin
Creative lead: Morgan Maccari , Tiemen Rapati
Designer: Lucas de Ruiter, Frédérique Albert, Seb Price, Kyle Kobel, Ralph Kok
Producer: Racheal Short, Lawrence Daykin
The Body Space: a multi-sensory pop-up store for Mugler
In celebrations of the 30th anniversary of Mugler’s iconic scent Angel, we created a pop-up that blends fragrance and fashion at the Cornershop in London’s Selfridges.
In celebrations of the 30th anniversary of Mugler’s iconic scent Angel, we created a pop-up that blends fragrance and fashion at the Cornershop in London’s Selfridges.
Amplifying Mugler’s signature emphasis on volume and proportions, the pop-up is made up of giant fragments of a woman’s body that break up the space into a variety of retail experiences.
Seen from the street, the sculptural installation forms an abstract side view of a woman elegantly reclining. The curves, crevices and folds of the body are rendered in a reflective material that mirrors the viewer’s gaze, throwing back a distorted image – a nod to Mugler’s sense of humour and seduction.